I solely conceived and developed this concept to promote Cboe’s digital products and spark conversations between employees and potential clients.
The idea involved branded coffee cups used at conferences, either handed out by Cboe staff or provided through sponsored beverage stands.
Since digital products can’t be physically held, this concept allowed potential clients to ‘hold’ a Cboe product in a tangible way. Each cup featured a QR code linking directly to the product on a smartphone, encouraging instant interaction.
The designs followed Cboe’s brand guidelines. Each pattern reflected the effect of the beverage, such as energy or focus, on the user. I also created a bespoke icon combining a hot drink with financial symbolism, using a bar graph to represent rising steam.
