![](https://cdn.myportfolio.com/9065c9f4-df10-41ce-a11b-1580e47cf8d4/2ae6af09-3c73-4600-a440-98530a1adf3d_rw_1200.png?h=bb5394cc3bdf51a151ee887a63242ca5)
Having fully researched the ToughBuilt brand I created a new visual identity to advertise their products whilst honouring their brand.
I crafted three lines of text for each product to describe what the products are at their core and to instantly inform the viewer.
I used the harmonious colours brown, orange and yellow, to compliment ToughBuilt’s brand colours, black and orange, whilst still allowing ToughBuilt’s logo to always stand out.
I used a simple design to allow the brown, orange and yellow lines of text to draw the attention of the viewer, whilst using a thin orange frame to centralise the focal point.
To add depth and to let the box of text and product have more visibility, I created a lined background that fades into the corner. The pattern is reminiscent of carbon fibre that is known for being a strong and safe material.
![](https://cdn.myportfolio.com/9065c9f4-df10-41ce-a11b-1580e47cf8d4/e45c1f93-5c52-4024-848f-14c348ae535c_rw_1920.png?h=2540eb1c1e046693c704f784f1c1f431)
Billboard designs
![](https://cdn.myportfolio.com/9065c9f4-df10-41ce-a11b-1580e47cf8d4/cc599b9d-0fbc-4483-8ce9-c892e0eb642d_rw_1920.jpg?h=a80495838215fec614a993947c313a26)
![](https://cdn.myportfolio.com/9065c9f4-df10-41ce-a11b-1580e47cf8d4/c6eadf84-f80b-4ca6-a37f-7ba0c96fb322_rw_1920.jpg?h=053b682104203187cdeacdb850297805)
![](https://cdn.myportfolio.com/9065c9f4-df10-41ce-a11b-1580e47cf8d4/7ea3ab57-e177-4301-8460-eff013f745bf_rw_1920.jpg?h=ab7b8fd96c673e4406fc082d39e76540)
![](https://cdn.myportfolio.com/9065c9f4-df10-41ce-a11b-1580e47cf8d4/711598b6-6268-403a-9073-5d988d7fac67_rw_1920.png?h=79857dfec993e54b1d486f373d85edd8)
Pull up banners
![](https://cdn.myportfolio.com/9065c9f4-df10-41ce-a11b-1580e47cf8d4/abca45aa-6e29-4d84-94d4-079520cda54c_rw_1200.png?h=d897fbecdb8b90a3319cac0a683b2948)
Flyers
![](https://cdn.myportfolio.com/9065c9f4-df10-41ce-a11b-1580e47cf8d4/2bd4cba0-8a64-4ffd-8d89-3a770432d0a3_rw_1920.jpg?h=2b100220b62baa4d754ed3f2d63f8548)
![](https://cdn.myportfolio.com/9065c9f4-df10-41ce-a11b-1580e47cf8d4/c4ace3d2-73ea-4938-9d56-418b6efcf319_rw_1920.jpg?h=6b9548e68f1ef81b6eef9dcf1f0bcbfd)
![](https://cdn.myportfolio.com/9065c9f4-df10-41ce-a11b-1580e47cf8d4/ce7a3399-e9e8-4f3d-9873-1f3297aa0616_rw_1920.jpg?h=f021963afe0ec8199999183ed3ca4530)
![](https://cdn.myportfolio.com/9065c9f4-df10-41ce-a11b-1580e47cf8d4/f655defe-56b1-4d27-be58-592c396ac648_rw_1920.jpg?h=0f4a3e14129f0667da47f7850d50bd2f)
![](https://cdn.myportfolio.com/9065c9f4-df10-41ce-a11b-1580e47cf8d4/25495a96-f286-4579-a7f7-c97ff1590230_rw_1200.jpg?h=18b9ff776e72c6a0ce7b0b3276d79c08)
Facebook post
![](https://cdn.myportfolio.com/9065c9f4-df10-41ce-a11b-1580e47cf8d4/3fabc005-e8d0-4359-bdf2-94612cf93df6_rw_3840.jpg?h=f461572a7c4e831fe33fdf961ba6efa9)
![](https://cdn.myportfolio.com/9065c9f4-df10-41ce-a11b-1580e47cf8d4/f3f3c8eb-6523-41ec-894c-f4172d0d26f8_rw_3840.jpg?h=f13490ba67690a26c460c49e78d3ca9d)
![](https://cdn.myportfolio.com/9065c9f4-df10-41ce-a11b-1580e47cf8d4/256b046b-8b6f-437e-a199-92a125c87f69_rw_3840.jpg?h=cad50ec3fb2606f2da97dc8158a6e0c1)
![](https://cdn.myportfolio.com/9065c9f4-df10-41ce-a11b-1580e47cf8d4/c85f6d12-bdba-4fa5-9e64-e60f0b54b285_rw_1920.jpg?h=b35f9d1e4f172dccf258d6a910943ffd)
Instagram post
![](https://cdn.myportfolio.com/9065c9f4-df10-41ce-a11b-1580e47cf8d4/7961c0a2-0e27-46bf-8c01-abaae28d3a38_rw_3840.jpg?h=27a4bd0351aeba683cd4a06d768d038f)
![](https://cdn.myportfolio.com/9065c9f4-df10-41ce-a11b-1580e47cf8d4/65a2b65e-eb43-4e10-8a4a-85063ac78995_rw_3840.jpg?h=8932711adf73114c84661c3494341574)
![](https://cdn.myportfolio.com/9065c9f4-df10-41ce-a11b-1580e47cf8d4/c1a476c4-166a-462e-a44f-0bacd2cc580e_rw_1920.jpg?h=2d62df504ca53ad8a58db5513ea264c4)
![](https://cdn.myportfolio.com/9065c9f4-df10-41ce-a11b-1580e47cf8d4/974d3630-30b5-4c8c-bb71-c64e355d467e_rw_1920.jpg?h=b3a10d72d807967c595df3222f8272ce)
![Web banners](https://cdn.myportfolio.com/9065c9f4-df10-41ce-a11b-1580e47cf8d4/8253146d-4d06-4151-b4a9-beda3b620d18_rw_1920.jpg?h=b9558750ccc46e9563b99c122c7468de)
Web banners
![](https://cdn.myportfolio.com/9065c9f4-df10-41ce-a11b-1580e47cf8d4/35b19719-5d11-407d-b47e-84727793174b_rw_1920.jpg?h=5f194781225d62946b771fc8d1cf1615)
In store marketing concept
![](https://cdn.myportfolio.com/9065c9f4-df10-41ce-a11b-1580e47cf8d4/c35c3c20-4d15-46ec-9457-9c407f4ec31b_rw_1920.jpg?h=0534aa0d5d48d2da1b58dfc11d691fce)
Marketing concept