This artwork was part of a series of posters I created for a campaign that highlighted the dangers of working in the winter and summer months.
Each poster was used on construction sites along with their animated counterparts created for on-site internal communication display screens.
I used Photoshop and Illustrator to create the artworks from scratch. I then exported the artwork elements into After Effects to create the animated video.
The background for each of the posters reflects the poster’s subject. The winter poster series backgrounds depict ‘scenario’ based artwork, whilst the summer poster series backgrounds depict ‘bodily reactive’ artwork.
These posters and videos were very well received by the client and caught the attention of on-site construction employees who really took note of the messages.
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