I designed a welcoming stand concept for Paris Blockchain Week (PBW) to create a bold and engaging first impression for attendees, while delivering essential event information in a visually dynamic and brand-consistent format. The stand featured digital panels displaying rotating content such as event schedules, attending companies, and exhibition highlights. A dedicated side panel showcased daily listings with times and locations, helping visitors navigate the event with ease. At the centre of the concept was a hologram box featuring a pre-recorded 3D message from the CEO of Paris Blockchain Week. This immersive element added a futuristic and personal touch, reinforcing PBW’s innovative spirit and creating a memorable experience for attendees. The visual design incorporated PBW’s brand colours, with green used strategically to highlight key messaging and draw attention to focal points. The layout was clean, modern, and intuitive—balancing clarity with impact. This concept introduced a fresh approach to event signage by combining digital interactivity, immersive technology, and strong brand storytelling. It was very well received by the client, who praised its creativity, clarity, and ability to elevate the attendee experience across multiple touchpoints.
