For Paris Blockchain Week (PBW), I designed a social media post to promote their 'Super Early Bird' ticket offer. Drawing inspiration from Alice in Wonderland, I used a white rabbit as the central visual to evoke urgency and curiosity—symbolising the fleeting nature of the offer and encouraging viewers to act quickly. The post was created as an animated GIF to reinforce the time-sensitive message, using subtle motion to draw attention and increase engagement. PBW’s signature green was used strategically to highlight key messaging and maintain brand consistency across platforms. The design balanced playful storytelling with professional execution, resulting in a visually striking and effective promotional asset. The concept was well received by the client and successfully captured attention across PBW’s social media channels.
PAUL JOEL